“Our mission at Aveda is to care for the world we live in,
from the products we make, to the ways in which we give back to society.
At Aveda we strive to set an example for environmental leadership and responsibility
not just in the world of beauty but around the world.”
As I browsed my options for Massage Therapy and Esthetic schools in Central Florida, I was blown away by Aveda Institute, and their mission is what ultimately won me over.Giving back to society, and sourcing sustainable ingredients for their products is just a small fraction of the impact this brand has demonstrated. Are the products you are using in your daily skincare regime, and hair care harmful to you and the environment? They very well could be, and this raised crucial questions in my mind as I began researching a product line to use on my clients, and a brand to stand by.
Why Your Products Could Be Harmful
As for the government holding regulations on what ingredients are allowed into beauty products, they are not very strict… This means they are mostly taking into consideration the benefit of some of these chemicals without regarding the long term negative affects they could also be creating for you after extended usage. Some of these ingredients include Sulfates, Parabens, and Phthalates. As for ingredients that could harm our delicate ecosystem, Petroleum is a major culprit as it is a nonrenewable resource.
Sulfates are added into our products to add the foaming affect, so that your shampoos and body washes give you a sudsy lather and spread over your skin or throughout your hair with ease. There is a bit of a confusion with sulfates among general population, and even among the conscious consumer being that these sulfates are either naturally (and responsibly) derived, or they are derivatives from animal by-products or petroleum. Aveda assures the sulfates any of their products contain are sourced from plant origin to maintain a mission aligned, and still beneficial product that lathers the way you wish it to.
Phthalates are known as plasticizers for their ability of giving plastics their elastic properties. Aveda does not use any phthalates in the process of manufacturing their products. Pthalates have been linked by researchers to obesity in the abdominal area of men mostly, and also have been labeled estrogen disruptors and can cause issues in potency for reproduction among males particularly.
Parabens give longevity to products as they are used as a preservative. That comes with some dirty side affects worth noting. Just as phthalates have been linked to disrupting estrogen functionality, parabens also have shown the same effect. As they are absorbed by the skin, they attach to estrogen receptors, and in turn catapult the fragile endocrine system into a systemic hormonal imbalance. In turn, studies have shown use of products containing parabens causing breast cancer, and many other types of cancer and disease.
Read about Aveda’s Ingredient facts in further detail by clicking here.
Aveda also strides beyond essentially ensuring their products do not contain these harmful ingredients, and extends into a more charitable view by outreaching into communities with limited source of income for ingredients, offsetting their carbon footprint, and addressing major environmental and social concerns around the world such as clean water.
Carbon Emission Offsetting
In fact, Aveda is the first beauty company manufacturing products at their primary facility with 100% wind power! As for other carbon dioxide, and greenhouse gases inevitable in the processes of transportation, and aerosol hairsprays,and other manufacturing Aveda purchases CO2 offsets from Native Energy to help with balancing out their carbon footprint. Overall, the amount of offsets purchases, their electrical grid, and their wind power covers about 94% of all the carbon emissions created by Aveda products. Their goal as a company is to reach carbon neutrality and to with time convert as many of their third party suppliers to renewable energy, apply their sustainable energy sources to all international business operations by Aveda, and to even buy offsets to contribute to any travel related to their business.
Protecting Our Water
Last month, April 2017, was Earth month again and as a company Aveda strived to raise money through their salons, and institutes for clean water around the world. With the purchase of a “light the way candle” they donate 100% of the purchase price (suggested retail price $12) to Global Greengrants which funds projects like educating communities on fighting toxic pollution, devoting land for sustainable agriculture, education for communities about global warming, and so much more.
Responsibly Sourced& Natural Ingredients
“Naturally Derived: We define naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.” http://www.aveda.com/living-aveda/natural-ingredients
The goal of the company is to ensure the highest quality ingredients from the locations they’re sourcing them, the ways that acquiring these ingredients affect the balance of our ecosystem, all the way down to the ingredient itself. Aveda works with developing communities all around the world to build their local economies and create jobs with residual income for tribes who may have no other source of financial support. They use a system called Soil to Bottle to ensure that they can trace each and every ingredient from the packaging all the way back to the farm or harvesting co-op. With this method they can make sure that all of the people in this process are being fairly compensated.
To read more about where Aveda sources their ingredients, and the standards of their product ingredients click here.
Trying to decipher the good from the bad in the ingredient label can be confusing, and researching the web thoroughly about company standards, and sourcing can also be time consuming, but well worth it if you want to create a more beneficial reality in the world of consumption. The consumer creates the market, and whatever you choose to buy is all becoming a statistic as new products are being launched related to who’s buying what. With this being said, let’s forge the path to a cleaner and more aware future so we can rest assured knowing that the products on our supermarket and beauty store shelves are safe for our families, children, and for ourselves.